I’ve been thinking about your response. The return on time spent is awful. Sometimes I blame myself. Maybe my headlines are bad. Maybe I need to edit more. Maybe I need to engage more with other writers. Each of those actions would require even more time, which we have already established is a bad investment. I think I want Medium to be something it is not.
So perhaps I should revise my list. I think I see myself writing when I feel like writing and engaging with the people who want to read. I’m not hoping to go viral or trying to write something that will go viral. I think that is chasing something I am not interested in. Rather I want to think and write about important topics and hopefully contribute to a meaningful conversation.